Destination AI – understanding artificial intelligence

Destination AI is a series of free, online (MOOC*) lessons that explain how Artificial Intelligence (AI) works. In just a few hours, with the help of videos featuring world-leading experts and interactive exercises, these lessons cover the technological, economic and social impacts of AI. 

  • 21/09/2021

Defined as the simulation of human intelligence processes by machines, especially computer systems (algorithms), AI is an increasing presence in our everyday lives and work. It is therefore essential that the general population understand the role and influence of this technology throughout our society.

What is Destination AI?

Launched in French in April 2020 (with an international version following early 2021), by Institut Montaigne and OpenClassrooms, in partnership with the Fondation Abeona,** Destination AI provides free, online lessons that:

  • identify applications of AI already present in everyday life (social networks, e-commerce, etc.),
  • improve awareness about issues related to the ethical use of AI (what data is used, are algorithms biased, what information is fake),
  • identify the opportunities offered by AI (health, transport, environment),
  • describe the steps involved in developing and deploying an AI algorithm, etc.

International outreach

In addition to the long-term aim of training 1% of the French population (670,000 people), Destination AI is also extending its outreach to an international audience to become an international reference in AI education. European and African continents are targeted in particular, as well as Canada, thanks to the AI links between Paris and Montreal within the framework of the AI global partnership launched by the French and Canadian governments.

The international version of Destination AI features well-known speakers such as: Yann Le Cun (VP and Chief AI Scientist at Facebook and pioneer of AI); Stuart Russel (researcher at Berkeley and internationally renowned on the topic of AI ethics) and Julie Owono (executive director of Internet without Borders). 

Partnership with the University of Bordeaux

As a member of the strategic council, the University of Bordeaux is strongly committed to helping Destination AI achieve its objectives by: informing our partners (academic and industrial) via the BAIA (Bordeaux Alliance Intelligence Artificielle) newsletter, training our staff (with its inclusion in the university staff training catalogue) and promoting to the wider public by presenting Destination AI at the upcoming AI and robotics event, NAIA-R, taking place in Bordeaux from the 9th – 11th December 2021 and welcoming over 3,000 participants.

The University of Bordeaux is committed to making a major strategic priority of public education on the major challenges of the 21st century, including artificial intelligence.

With Destination AI that targets all members of the public, and NAIA-R, a leading BtoB networking event, we are working towards the development of an "Artifical Intelligence Ecosystem" that promotes innovation well beyond the university campus.

Hélène Jacquet — Vice-President, Strategy and Development, UBx

* MOOC: massive open online course.

** Institut Montaigne (a leading independent French think tank) and OpenClassrooms (a leader in online education), in partnership with the Fondation Abeona (an NGO promoting fair and ethical AI). Destination AI is also supported by several organizations including the Agence Française de Développement (AFD), Amazon Web Services, Hub France IA, Ingenico, L’Oréal, La Poste, Michelin, Orange, PwC, Sanofi and Systemis.

For more information

For more information and to register for Destination AI please consult this link: